{"id":40,"date":"2022-02-16T11:10:05","date_gmt":"2022-02-16T11:10:05","guid":{"rendered":"https:\/\/www.milannerud.cz\/?p=40"},"modified":"2026-04-22T14:05:06","modified_gmt":"2026-04-22T12:05:06","slug":"meritelne-parametry","status":"publish","type":"post","link":"https:\/\/www.milannerud.cz\/?p=40","title":{"rendered":"Nem\u011b\u0159\u00edm, ne\u0159\u00edd\u00edm"},"content":{"rendered":"\n<p>Loyalty management p\u0159in\u00e1\u0161\u00ed zlep\u0161en\u00ed v\u00fdsledk\u016f (tr\u017eeb, mar\u017ee). Nejde to hned, proto\u017ee zm\u011bna podnik\u00e1n\u00ed funguje se zpo\u017ed\u011bn\u00edm. Proto je pot\u0159eba m\u00edt p\u0159edem jasn\u011b stanoven\u00e9 KPI ukazatele. Krit\u00e9ria, kter\u00e1 pomohou jasn\u011b definovat skute\u010dnou zm\u011bnu a ne pocity. &nbsp;<\/p>\n\n\n\n<p>Vlastn\u00ed v\u00fdb\u011br vhodn\u00fdch krit\u00e9ri\u00ed nen\u00ed jednoduch\u00fd a rozhodn\u011b jej nen\u00ed mo\u017en\u00e9 br\u00e1t pau\u0161\u00e1ln\u011b, pro v\u0161echny obory a firmy stejn\u011b. Ano, nab\u00edz\u00ed se jednoduch\u00e9 nav\u00fd\u0161en\u00ed tr\u017eeb. Ale, cesta do pekla je dl\u00e1\u017ed\u011bn\u00e1 dobr\u00fdmi \u00famysly. Ve zm\u011bn\u011b objemu tr\u017eeb se \u00fasp\u011b\u0161n\u00e1 implementace loyalty managementu v kr\u00e1tk\u00e9 dob\u011b v\u016fbec nemus\u00ed prom\u00edtnout. P\u0159esto zastaven\u00ed implementace by bylo velikou chybou.<\/p>\n\n\n\n<p>Jak to tedy ud\u011blat? Objednat Syst\u00e9m \u0159\u00edzen\u00e9 v\u011brnosti z\u00e1kazn\u00edk\u016f (zam\u011bstnanc\u016f). A za\u010d\u00edt v\u00fdsledky skute\u010dn\u011b m\u011b\u0159it a hodnotit. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Loyalty management p\u0159in\u00e1\u0161\u00ed zlep\u0161en\u00ed v\u00fdsledk\u016f (tr\u017eeb, mar\u017ee). Nejde to hned, proto\u017ee zm\u011bna podnik\u00e1n\u00ed funguje se zpo\u017ed\u011bn\u00edm. Proto je pot\u0159eba m\u00edt p\u0159edem jasn\u011b stanoven\u00e9 KPI ukazatele. Krit\u00e9ria, kter\u00e1 pomohou jasn\u011b definovat skute\u010dnou zm\u011bnu a ne pocity. &hellip; <\/p>\n","protected":false},"author":1,"featured_media":41,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sluzby"],"_links":{"self":[{"href":"https:\/\/www.milannerud.cz\/index.php?rest_route=\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.milannerud.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.milannerud.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.milannerud.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.milannerud.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40"}],"version-history":[{"count":6,"href":"https:\/\/www.milannerud.cz\/index.php?rest_route=\/wp\/v2\/posts\/40\/revisions"}],"predecessor-version":[{"id":459,"href":"https:\/\/www.milannerud.cz\/index.php?rest_route=\/wp\/v2\/posts\/40\/revisions\/459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.milannerud.cz\/index.php?rest_route=\/wp\/v2\/media\/41"}],"wp:attachment":[{"href":"https:\/\/www.milannerud.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.milannerud.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.milannerud.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}